Osborn Club Lecture

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Date/Time:Monday, 08 Oct 2012 at 7:00 pm
Location:Gold Room, Hilton Garden Inn, 1325 Dickenson Ave., Ames
URL:http://www.ent.iastate.edu/osbornclub/pr...grams/view
Contact:Kan Wang
Phone:515-294-4429
Channel:Osborn Club
Categories:Lectures
Actions:Download iCal/vCal | Email Reminder
"The Dynamic Construction of Candidate Image," David Peterson, ISU political science. The lecture, which is free and open to the public, follows a dinner of Osborn Club members.

Lecture abstract: Candidates work hard to craft the image of their personality presented to voters. They spend millions of dollars and large amounts of their time in an effort to project a very specific sense of who they are. Academic research on the topic takes a very skeptical view of these efforts. Election winners and losers, scholars hold, result from fundamentals like the economy and the partisan balance on the country. In this work, I demonstrate the power of the media in crafting the image of who the candidates are and that these images are partially responsible for who wins in November.