The House Advantage: Playing the Odds to Win Big in Business

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Date/Time:Wednesday, 03 Nov 2010 at 8:00 pm
Location:Great Hall, Memorial Union
Cost:Free
Contact:
Phone:515-294-9934
Channel:Lecture Series
Categories:Lectures
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"The House Advantage: Playing the Odds to Win Big in Business," Jeffrey Ma, strategy expert and subject of Bringing Down The House and the movie 21 about the MIT Blackjack Team. Greater Iowa Credit Union Business Lecture Series.

He is co-founder of Citizen Sports, the sports media company that is changing how businesses today use numbers and metrics to build their brand and retain customer loyalty. Citizen Sports brought the fantasy sports industry to Facebook and digital sports information to the iPhone and Android. Ma shows companies how harnessing the power of these technology-driven platforms, using not only social media but concrete data and numbers, can create incredible success. His new book is The House Advantage: Playing the Odds to Win Big in Business.