Beating Mindless Eating

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Date/Time:Thursday, 05 Apr 2012 at 8:00 pm
Location:Great Hall, Memorial Union
Cost:Free
Contact:
Phone:515-294-9934
Channel:Lecture Series
Categories:Lectures
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Brian Wansink, author of Mindless Eating: Why We Eat More Than We Think, is internationally recognized for his research on food psychology and its implications for consumer marketing, medicine and human nutrition.

Wansink's work has contributed to the introduction of "100 calorie" packages to prevent overeating and the use of taller glasses in some bars to prevent the overpouring of alcohol. From 2007 to 2009 he served as executive director of USDA's Center for Nutrition Policy and Promotion, the Federal agency in charge of developing 2010 dietary guidelines and promoting the Food Guide Pyramid. He is the John Dyson Professor of Consumer Behavior at Cornell University, where he directs the Cornell Food and Brand Lab.